the Sweatshop
computer support
- websites - printing |
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The Sweatshop is owned by Caren Herman, a 30-year veteran of the newspaper
and print industry who naturally drifted from the typographical world to the
virtual one when her sister, Colleen, had to install a 32 MB (yes, that's
MB) external hard drive back in the 80s.
At that point she vowed never to be so unprepared. She paid $5,000 for an
IBM PC Junior and the rest is history.
Now that the computers come with hard drives, Caren has been
working with websites, animated banners and computerized catalogues that can
boast an entire inventory on a single CD with music and video.
Caren worked as reporter, city editor, editor
and then editorial director for Gulf Coast Weeklies in Southwest Florida,
responsible for a number of newspapers including the award-winning Sanibel
Island Reporter and Fort Myers Beach Observer. She co-hosted a weekly
afternoon news show, taught journalism to gifted junior-high school students
and to high school seniors with Optimist Club International, she served as a
Boy Scouts of America Leader and is a lifetime member of the Bailey-Matthews
Shell Museum.
In the mid 1900s she started her own firm on Sanibel and
eventually produced the Real Estate Guide to Sanibel & Captiva Islands for
the Sanibel & Captiva Islands Association of Realtors®. Caren produced The
Guide for more than 12 years. She designed and printed fliers, newsletters,
menus and websites for people like laughincomedycafe, leepenningtonantiques
and johnsmith.com.
She was responsible for the 80+ page Pirate Playhouse Season Programs,
Sanibel Beautification's logo, promotional pieces for Carrot Top, Tommy
Chong, Kevin Nealan, Rich Hall, Gallagher, and Patricia Heaton, playbills,
The Dunes Newsletter - even prescription pads for a doctor who went missing
in the middle of the night - apparently with those same pads.
From simple, short run color fliers to four-color
lithographic pieces completed entirely by email - Caren is the professional,
affordable choice.
Caren Herman: born Mt. Clemens, Michigan. She studied Journalism and
Political Science at Oakland University in Rochester, Michigan then
moved to Sanibel Island, Florida in 1985. She was
married for 14 years to Mark Paul Herschede, Jr. before his death in June,
2006.
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Ü
Computer & software
tutoring, hardware installs, troubleshooting, repair, websites, animated
banners & computerized
catalogues
Ü Print,
layout & design services, menus, advertising, sell sheets, magazines,
postcards, fliers, newsletters, and more
Ü 30 years
in the business |
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